Oliver Lange
Head, H&Mbeyond
Oliver Lange, born in 1981, started at H&M in 2011 as a Store Manager and thereafter worked as Area Retail Manager, covering parts of Berlin and the Baltic Coast. After 4 years he established the H&M LAB Germany, a very small innovation cell based in Berlin. With his diverse team, Oliver Lange is working on the future of fashion retail by always trying to look through the eyes of the H&M customers. The H&M LAB Germany develops projects and services to be quickly tested in the market and often are co-created with start-ups and partners. Headlines are Sustainability and Digitalization as two of the main influences for the transformation. In 2021 the H&M LAB Germany re-invented itself into the brand H&Mbeyond. to sharpen its approach as public-facing open-innovation unit that also creates meaningful interactions and engagements beyond fashion retail but keeping the creational work as core.